The Engaging Kids & Marketing To Parents Conference

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Start Date: 2016-05-18
End Date: 2016-05-18
Time: 8:30 am to 5:00 pm

Phone: +44 (0)20 3479 2299

Location: E14 4AL


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 The Engaging Kids & Marketing To Parents Conference                               

Harnessing The Latest Insights, Channels & Strategies To Win Parents & Engage Kids For Exciting, Stand-Out Marketing 

Resonate With Children & Influence Parents To Buy Into Your Brand; Insight-Driven Engagement Strategies For Social Media, Digital, TV & Traditional Advertising Which Boost Conversions 

A One-Day, Industry-Led Conference & Networking Event, 18th May 2016, Museum of London Docklands, Central London. 

Download the brochure here to see the full agenda: 

19 Iconic Brands Speaking From The Frontline: Nickelodeon UK ● Arsenal Football Club ● Hobbycraft ● The Scout Association ● Kerry Foods ● Penguin Random House Children’s ● Museum of London ● WWE International Ltd ● Unicorn Theatre ● NSPCC ● Royal Shakespeare Company ● Turner EMEA (Boomerang, Cartoon Network) ● O2 / Telefónica Europe ● FrieslandCampina UK ● Longleat and Cheddar Gorge ● Nom Noms World Food Ltd ● Penguin Random House UK ● NSPCC ● Marwell Zoo 

Win Children As Fans & Influence Parents’ Purchasing Decisions With Insight-Led, Revenue-Boosting Marketing Campaigns & Targeted Content Per Media Channel To Deliver Top Engagement & Growth:

1.      Real-World Insight Into Parents Today: Get to grips with current trends impacting the purchasing decisions of parents today!

2.      Enthuse & Engage Children! Deliver campaigns which influence kids’ decisions, behaviours and responses

3.      Win & Influence Parents On Social Media: Drive brand growth, advocacy and purchasing on the latest social channels with targeted and engaging messaging and content for parents

4.      Responsible Social Media Strategies For Children: Deliver what kids want from social media with the right content, tone and platform mix for genuine brand interaction

5.      Engaging Digital Strategies? Harness innovative content techniques which engage kids and parents – whilst remaining compliant

6.      Showcasing Innovative Engagement & Content: Establish real brand affiliation and boost ROI with multi-channel campaigns which enthuse kids and parents alike

7.      Best-In-Class YouTube Techniques: Develop, sustain and grow your fan base with creative, insight-led content which truly captures imaginations

8.      Is TV Still King? How are changing viewer habits impacting TV advertising reach and ROI? React, anticipate and respond with insight-driven, innovative strategies which justify spend

9.      Drive Conversions & Engagement With The Right Channel Mix: Determine which blend of traditional and digital strategies best drives conversions and sustains customer engagement


For more information please please call us on +44 (0)20 3479 2299 or email [email protected]

Registration Information

How to Register

Click on the below link to register by going to our website.

Register Now


Organized by :  Sarah Mckeown

About the Organizers :

Join 19 iconic brands including; Hobbycraft, 02/Telefónica Europe, Arsenal Football Club, Nickelodeon, Marwell Zoo, NSPCC and Penguin Random House Children’s as they share advice on harnessing the latest insights, channels and strategies to win parents and engage kids for exciting, stand-out marketing.