Successful Brand Management – In A Day

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Start Date: 2014-12-12
End Date: 2014-12-12
Time: 8:30 am to 5:00 pm

Phone: 01932 352353

Location: Premier Inn - Manchester City Centre (Piccadilly), 72 Dale Street, Manchester M1 2HR


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A special one day workshop presented by the author, Paul Hitchens. This fast paced workshop will follow the book with interactive exercises and real world examples. Each delegate will receive a complimentary copy of ‘Successful Brand Management – In A Week’.

08.30 – 09.00: Arrival and coffee.
09.00 – 09.15: Introduction.
09.15 – 09.45: Determine your brand focus.
09.45 – 10.30: Define your brand strategy.
10.30 – 10.45: Morning refreshments.
10.45 – 11.15: Define your brand strategy.
11.15 – 12.00: Express your brand identity.
12.00 – 12.30: Evolve your brand culture.
12.30 – 13.15: Working Lunch included.
13.15 – 14.15: Evolve your brand culture.
14.15 – 15.00: Build your employer brand.
15.00 – 15.15: Afternoon refreshments.
15.15 – 16.00: The importance of design.
16.00 – 16.45: Sustaining the brand.
16.45 – 17.00: Questions and Answers.

The aim of this one day workshop is to provide you with a logical and structured approach to developing a compelling brand strategy. The programme examines the Key Brand Criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises. Discover how your brand can create meaning that transcends the limitations of the product or service category and establish a rewarding emotional connection with your audience. Each delegate will receive a complementary copy of the new book and refreshments and a working lunch will be served.

Who Should Attend:
This course is designed for you if you are interested in brands, have responsibility for branding or are considering creating a new brand. It is suitable for Brand Managers, Designers, Directors, Entrepreneurs and Ambitious Executives.

Category: Classes / Courses | Professional Training | Classes, Courses and Workshops.

Artists / Speakers: Paul Hitchens.

Standard: GBP 395 + VAT.

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