Digital Marketing Strategies for Higher Education

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Start Date: 2018-03-14
End Date: 2018-03-15
Time: 8:30 am to 4:40 pm

Phone: 0292395701

Location: CQ Functions Melbourne, 113 Queen Street, Melbourne, 3000, Australia


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The higher education market is becoming increasingly competitive. Data-driven strategies and marketing automation are being adopted in an attempt to personalise content, with the end goal of increasing student engagement, acquisition and retention. 


With the extensive amount of online platforms and technologies available, it can be overwhelming to understand which systems are best suited for your organisation, and how to most effectively use them to get the best results. 


The Digital Marketing Strategies in Higher Education conference will explore leading higher education and industry case studies to assist you in improving your digital marketing strategies. 


You will takeaway practical strategies to:

Manage data and content across different platforms

Embed customer-centricity into your digital marketing strategy

Use data insights to improve overall performance

Create innovative and personalised content

Implement effective data-driven strategies


Who will attend? 

Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for:

Digital Marketing

Marketing and Communications

Marketing Automation


Student Recruitment

Social Media



Speakers: Darren Goodsir, Fabian Marrone, Sarah Graham, Jodie Sangster


Organized by :  Criterion Conferences Email : [email protected]

Contact the Organizer

About the Organizers :


Standard Delegate Rates: AUD 2899

Commercial Solutions Provider: AUD 3899

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