Digital Marketing Strategies for Higher Education
Start Date: 2018-03-14
End Date: 2018-03-15
Time: 8:30 am to 4:40 pm
The higher education market is becoming increasingly competitive. Data-driven strategies and marketing automation are being adopted in an attempt to personalise content, with the end goal of increasing student engagement, acquisition and retention.
With the extensive amount of online platforms and technologies available, it can be overwhelming to understand which systems are best suited for your organisation, and how to most effectively use them to get the best results.
The Digital Marketing Strategies in Higher Education conference will explore leading higher education and industry case studies to assist you in improving your digital marketing strategies.
You will takeaway practical strategies to:
Manage data and content across different platforms
Embed customer-centricity into your digital marketing strategy
Use data insights to improve overall performance
Create innovative and personalised content
Implement effective data-driven strategies
Who will attend?
Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for:
Marketing and Communications
Speakers: Darren Goodsir, Fabian Marrone, Sarah Graham, Jodie Sangster
About the Organizers :
Standard Delegate Rates: AUD 2899
Commercial Solutions Provider: AUD 3899
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