Customer & Market Research Strategies

Description

What do successful brands do that unsuccessful ones don't? And what matters most when marketing to different people in different countries, across different categories or for different brands? The essential ingredient in getting it right - is effective market & customer research.

In an increasingly competitive, complex and rapidly changing global marketplace, all businesses need to work harder to retain and maintain their market share. Whenever market environment changes, or economic conditions fluctuate, or competition builds up, the payoff from doing effective market research can be substantial.

This intensive Course is designed to help you plan and implement effective research techniques in order to minimise the 'risk' of losing customers, maximise customer acquisition potential, engagement tools and ultimately increasing market share. The techniques you will learn in this course will give businesses an edge over competition and will answer these key question playing in each attendees' mind:

 

• What data and information do you need to full understand your market

• Why are your customers buying from you and not your competitors - what is the risk of customer defection

• Do people in your business understand why your customers buy from you - are you at risk of losing customers because your products and services are not aligned to customers expectations

• What new marketing measurement techniques will improve the accuracy off predictive models

• How do quantitative and creative marketers come together to optimise marketing programmes

Gain a holistic and complete picture on the "nuts-and-bolt" of succeeding in an increasingly saturated, overcrowded market where competition is stiff, complex and undeniably demanding.

Organized by

Country: Singapore.Event Categories: Seminar,Training.Industry: Apparel,Fashion, Aviation,Aerospace, and Consumer Goods.